Genius Products and Genco Media have teamed up so that Genco’s entertainment related content will be distributed by Genius Products. Genco Media LLC., an entertainment-based company backed by investment firm Quadrant Management Inc., joined together with Genius Products, Inc., a leading independent home-entertainment distribution company. The agreement between the parties states that Genius Products, LLC will have exclusive distribution rights for certain entertainment related content acquired by Genco Media, including properties in films, music, and video games.
This new alignment focuses Genco Media even more on increasing its number of entertainment properties by acquiring and financing films, video games and music. Already this year, Genco Media bought two cutting edge video game properties to be released by Genius products.
Alan Quasha, Chairman of Genco Media believes that by partnering with Genius Products, artists’ works will be more effectively distributed in the entertainment marketplace. In the home entertainment industry, for example, Genius Products has built a new way to distribute, says Stephen Bannon, Chairman of the Board of Genius. The new agreement with Quasha’s Genco will allow Genius to benefit more from its own strengths thus making the most of its knowledge in management without having to invest more of its own capital. This further streamlines Genius Products while expanding its successful platform.
"Genco Media is focused on adding to its library of entertainment properties through the acquisition and funding of valuable films, music and video games. Our goal is to provide content creators the means to fund the development of a range of exciting entertainment related products," said Alan Quasha, President of Quadrant Management and Chairman of Genco Media.